Helen's Blog

  Is Casetify really listening to their customers?      The brand I chose for this blog post is Casetify. They are a Hong Kong tech accessory company that was founded on October 1, 2011. They plan to branch to the United States in 2025, especially since people love their phone cases and tech accessories. They’re primarily known for their customizable cases that are made out of organic and recycled materials.  I was introduced to this brand through a youtuber I watched (Bailey Sarian), who adored these phone cases. I’ve previously looked through their website and loved how easy it was to find information about a specific product. The most unique thing about this company is that they’re products are sustainably resourced. Casetify offers "10-day No Questions Asked Return or Exchange" and "6-month Product Warranty" on all of their products. You can customize your phone case to be personal and perfect for you. These attributes have given Casetify a competitive advan...

  Kraft Heinz Marketing Solution?      The title first caught my attention with  the bold words “Core Customers and Iconic Brands” with “Kraft Heinz” placed at the beginning of it. I did some research into the website and social media of Kraft company and learned that they own brands such as Philadelphia cream cheese, Kool-aid, Velveeta and dozens of others.  Before this article I had no idea how important sustainability was to the company and it turns out Kraft Heinz is incredibly eco-friendly. In February 2020, Abram Rivera was hired to be the North-American president of the brand with plans to make Kraft Heinz, “ more emphasizing for employees, customer engagement and retail partnerships”. Directly after this announcement in March of 2020, every retailer, manufacturer, production, distribution and supply chain were having difficulties getting products out due to COVID-19. This forced the company to reroute and change their entire marketing strategy. Du...

   Hello everyone, my name is Helen Harris and welcome to my first blog post! I was born and raised in Austin, Texas and moved to Corvallis two years ago to live with my childhood best friend while she attends Oregon State University. I needed more mountains in my life, and moving to Corvallis definitely gave me the experience I was looking for. The past two years I've been working full-time at a variety of different jobs, my favorite being internet sales at the car dealership Power Buick GMC. This job stood out to me because it made me realize that marketing is extremely fascinating; I didn’t enjoy the dishonesty of the automotive industry but I enjoyed selling high end products to interesting people in the community. That job definitely aided in me registering for marketing classes in my first term attending Linn-Benton Community College. I am majoring in marketing and minoring in finance with the hopes of learning the psychology behind various marketing techniques. Outside ...